Dr. Ivo Pezzuto, professor of Global Economics at ISM, has published an article on AI and the future of marketing based on an interview with Vincenzo Riili, Chief Marketing Officer of Google Italy, as part of his "Forward Thinkers' Talks" series.
The article explores the transformative effect AI is having on Italy’s business landscape, focusing on how AI is optimizing marketing and e-commerce strategies for small and medium-size enterprises (SMEs).
The article also discusses the organizational and cultural shifts necessary for responsible AI integration, such as prioritizing AI ethics, data privacy, and transparency. As AI continues to drive innovation and growth, a culture of continuous learning is key for companies seeking to stay competitive in Italy's evolving digital economy.
