Rob Marjerison, PhD Alumnus
Dr. Marjerison is a Tenured Assoc. Professor of Global Business at Wenzhou-Kean University in China. He serves as Director of the Global Business and Global MBA Programs, is a Thesis Advisor, PhD Advisor, and is a reviewer for several indexed journals. He teaches Global Business, MBA and Entrepreneurship courses. Prior to joining WKU in 2017, he spent several years teaching Global Business and related business courses internationally in Bhutan, Mexico, and Korea.
- Wang, Z. R., & Marjerison, R. K. (2019). Factors Influencing Consumers' Purchase Intentions Towards Made-to-Order Tea Drinks in China. International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 4(2), 29-52.
- Marjerison, R. K. (2019). Gender and Entrepreneurship in Developing Economies: Exploring of the Drivers, Challenges, and Opportunities for Women Entrepreneurs and Stakeholders. In Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business (pp. 1-21). IGI Global.
- Marjerison, R., Liu, P., Duffy, L., Chen, R., (2019) The Relationships Between Different Reading Strategies and IELTS Test Performance - Chinese University Students. International Journal of Translation, Interpretation, and Applied Linguistics. Submitted June, 2019. Accepted August, 2019. (Revision in process.)
- Huang, Z., Chiu, C. L., Mo, S., & Marjerison, R. (2018). The nature of crowdfunding in China: initial evidence. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 300-322.
See full list of publications on Google Scholar here : https://scholar.google.com/citations?user=XwOQq7YAAAAJ&hl=en
- Li, S., & Marjerison, R. (2019). The Influence of Market Information Acquisition on Asset Allocation and Value Investment in China. Presented at the SIBR Conference on Interdisciplinary Business and Economics Research, Hong Kong. Sept., 2019. SIBR Conference Proceedings.
- Wang. Z., Chen, R., Du, Y., & Marjerison, R. (2019). Using Social Media Content to Identify Mental Health Problems: The Case of #Depression in Sina Weibo (2019). Presented at the SIBR Conference on Interdisciplinary Business and Economics Research, Hong Kong. Sept., 2019. SIBR Conference Proceedings.
- Huang, Y., & Marjerison, R. (2019). The Influence of KOL on Young Female Customers' Product Attitude and Purchase Intention towards Cosmetic Products: A Study of Social Media Influencers in China. Presented at the SIBR Society of Interdisciplinary Business Conference on Interdisciplinary Business and Economics Research, Seoul. April, 2019. SIBR Conference Proceedings.
- Ye, Q., & Marjerison, R. (2019). Brand Image, Self-Brand Connection and Its Effect on Consumer Loyalty. Presented at the SIBR Society of Interdisciplinary Business Conference on Interdisciplinary Business and Economics Research, Seoul. April, 2019. SIBR Conference Proceedings.
- Zhuang, C., & Marjerison, R. (2019). Perceptions of Ecological Awareness in Chinese Higher Education. Presented at the SIBR Society of Interdisciplinary Business Conference on Interdisciplinary Business and Economics Research, Tokyo. Jan, 2019. SIBR Conference Proceedings.
- Jing, P., Marjerison, R., (2019) Influence of Gender on Decision-Making Models and Academic Performance of College Students in China. Presented at the SIBR Society of Interdisciplinary Business Conference on Interdisciplinary Business and Economics Research, Tokyo. Jan, 2019. SIBR Conference Proceedings.
- Cheng, Y., Marjerison, R., (2018) Chinese Family Making Decisions: Children Study Abroad Presented at 49th International Business Conference, Tokyo, Dec., 2018.
- Huang, Z., Chui, C., Mo, S., & Marjerison, R. (2018) Evidence about the Nature of Crowdfunding in China IBSS – International Conference of Industry, Business and Social Sciences, Waseda University, Aug. 22-24, 2018.
- Chen, Y., Yang, X., Zhang, D., Chui, C., & Marjerison, R., (2018). Development, Opportunities and Challenges of SME Financing for Young Entrepreneurs in China. IBSS – International Conference on Industry, Business, and Social Sciences, Waseda University, Aug. 22-24, 2018.
- Marjerison, R. K. (2015). Defining an Organizational Assessment Methodology for Allocating Funding of New Business Ventures in Bhutan, Society of Interdisciplinary Business Research Conference, Bangkok, SBR Conference Proceedings (ISSN): 2223-5078, Review of Integrative Business and Economics Research, Bangkok, June 2015.
- Marjerison, R, K, (2014). Comparative Analysis of Beijing Model and Washington Consensus Models of Economic Development, Annual Shanghai Business, Economics and Finance Conference. Shanghai, Nov, 2014.
- Marjerison, R. K. (2014). Analysis of Success and Failure for Non-Chinese Companies Building Brand Value in China, Annual Shanghai Business, Economics and Finance Conference. Shanghai, Nov, 2014.
